Meet The Team
"Why Me"
Hi, I’m Melissa Jane, but most people call me MJ. I’m a former college athlete who has always prioritized an active and healthy lifestyle. Like many, I believed breast cancer wasn’t something I needed to worry about—especially with no family history. But everything changed on November 6, 2024, when I received the call that no one expects.
After two biopsies, the lump my doctor initially said was “probably nothing” turned out to be High-Grade DCIS Breast Cancer (Stage 0). I was fortunate to catch it early, and while my prognosis is good, this is something I will always carry with me.
At first, I asked myself, “Why me?” But after deep reflection and conversations with loved ones, I realized this wasn’t just happening to me—it was happening for me. It gave me a purpose: to share my story, raise awareness, and encourage women to prioritize their health. The truth is, early detection saves lives. Yet, so many women delay important screenings due to fear or financial barriers.
That’s why I founded All Boobies Matter—to change the conversation around breast cancer, emphasize the power of early detection, and provide financial assistance to women who need access to life-saving screenings and care.
Thank you for your support and for joining me on this mission. Together, we can make a difference—one screening at a time.
Heather Beelar
For more than 20 years, Heather Beelar has devoted her time, skills, and heart to causes that change lives. Her journey began in Northern California, where she helped at-risk and homeless youth gain job skills, life training, and opportunities for a brighter future — even spearheading the fundraising that opened a youth-run café for hospitality experience. In Portland, Oregon, she championed initiatives to combat homelessness and create second chances for people rebuilding their lives after incarceration or hardship.
Now in Arizona, Heather’s mission has taken on deeply personal meaning. Inspired by her granddaughter’s victory over Wilms tumor, her mother’s recovery from breast cancer, and a friend’s uninsured cancer battle, Heather joined All Boobies Matter to ensure no woman faces breast cancer without support. Known for her ability to connect donors, organize successful events, and rally communities, Heather brings both passion and proven results to every cause she serves.
Adelia Fahkri
Adelia Fakhri is the Chief Marketing Officer of EventHi and Co-Founder of Blunt Brunch. With over a decade of experience across tech, consumer, and cannabis industries, she blends creative strategy with business acumen to build brands and empower communities. Recognized with the 2023 Leadership Impact Award from ICBWA, Adelia is dedicated to elevating women, advancing the cannabis industry, and shaping how it connects and thrives. Adelia is a great asset for All Boobies Matter. Her leadership and passion of helping others, primarily women, will play a tremendous in the growth and future of All Boobies Matter.
Heidi Skidmore
Heidi brings over 20 years of experience in nursing and sales leadership. She also founded and led a nonprofit in honor of her son, Ethan, supporting families facing medical challenges after his passing from a heart defect at six months old. Her passion and leadership from her experience in the medical field will be of tremendous value at All Boobies Matter.